Challenge
Vigilan, a supplier of operational management software to assisted living owners and operators, was serving an industry notably slow to adopt new technologies. As a result, Vigilan consistently faced the problem of justifying its products to assisted living facilities.
Solution
Rebrand the company to raise awareness of Vigilan as a technology provider, positioning the company as a unique and progressive solution to the problems of owners and operators.
Result
Vigilan’s business increased 100 percent the year of the campaign, and the company experienced increased awareness throughout the assisted living industry at large.
Elements of Campaign
Designed and implemented new ad campaign
- Shed Vigilan’s previous use of medical professional and senior citizen images and instead employed ads without people—a novel idea in the industry
- Employed a fresh question/answer format relating to problems assisted living providers commonly face, allowing Vigilan to appeal to the pain points of its potential customers
- Strategically placed ads in leading vertical publications
Project contracted through MacKenzie Marketing Group:
MacKenzie Marketing Group
Project management, strategy and copy by Jeni Cantley:
LeadSwell Marketing
See original case study.
© Lewis Creative, All Rights Reserved
